Web videos are emerging as a new form of interactive marketing that captures attention of the visitors, increasing your chance of getting a lead or a sale. According to eMarketers latest forecast, US online video audience is projected to be over 88% of the total Internet user population. Despite the initial predictions of slowing growth, [...]

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In these tough times, one of the first things management considers is cutting back on their marketing staffing, budgets and activities. When most of your competitors cut marketing entirely and go out of business, you have a good chance to stand high above the crowd. But the need is to change our business perspective towards [...]

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