Dell, the world’s second largest PC maker, recently announced that it made $3 million in sales from Twitter. The company earned around $2 million directly through Twitter and another $1 million from people who started at Twitter but went to buy computer somewhere else on Dell website. This has changed the popular belief among people [...]

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India saw a new beginning when almost all political parties jumped into social media to establish their visibility and woo their voters. It was interesting to see the clash of political titans as well as novices on the Internet arena to win over netizens. Among all the political parties, BJP was the most active party [...]

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Zoozoos are the alien-like characters created by Ogilvy & Mather for Vodafone and they became an instant success during the Indian Premier League -2 (IPL-2) which gave them huge audience attention. These small creatures with egg-head, big-fat belly and thin arms are strange but really cute and adorable. People were looking everywhere for ZooZoos on [...]

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