There are very few producers and movie marketers who understand the digital medium well to use for marketing movies. Most of the producers still stick to the traditional medium of movie promotion, ignoring the 50-60 million Internet subscribers in India. But the fact is that the new age multiplex going audience is using the Internet [...]

Filed under: Movies Marketing | 4 Comments »

With an annual growth of 1,382%, Twitter holds a great potential to advertise and market movies. Many bollywood actors like Priyanka Chopra, Uday Chopra, Reteish Deshmukh are aggressively promoting their upcoming movies on twitter. Here we discuss different strategies taken up by these celebrities for marketing movies. @priyankachopra: Priyanka joined Twitter in July and within [...]

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Twitter is highly popular among Hollywood celebrities like Britney Spears, Ashton Kutcher, Oprah Winfrey, and many others, but their Indian counterparts are not far behind. Bollywood celebrities are also using Twitter to connect with their fans directly and promote their movies. In the last few months, not only bollywood actors but many directors, singers, and [...]

Filed under: Movies Marketing | 4 Comments »

Below are some guidelines that can help you to create effective landing page layout: Scrolling Currently fixed width layout is used (which do not change their dimension according to screen resolution and window width) that are easy to maintain and design. An ideal practice is to have no horizontal scroll bar at the bottom of [...]

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Microsoft’s search engine “Bing” has generated a lot of interest in search again. Bing managed to show an early usage spike, driven largely by tech-savvy visitors willing to try. Some returned to Google after a couple of days, others found it better than Google. We thought we would share our own thoughts on the differences [...]

Filed under: Online Marketing | 1 Comment »