Posted on December 16th, 2009 by Varinder Kaur
In another interesting marketing move by Aamir Khan, autorickshaws are being used to promote his upcoming movie 3 Idiots. Nearly 10,000 rickshaws can be seen plying in various cities like Mumbai, Bangalore, Chennai, Jaipur, Kolkata, Lucknow, Bhopal, and many more with printed stickers on them saying “Capacity: 3 Idiots”. Being a creative marketer himself, Aamir [...]
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Posted on October 23rd, 2009 by Varinder Kaur
There are very few producers and movie marketers who understand the digital medium well to use for marketing movies. Most of the producers still stick to the traditional medium of movie promotion, ignoring the 50-60 million Internet subscribers in India. But the fact is that the new age multiplex going audience is using the Internet [...]
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Posted on October 20th, 2009 by Varinder Kaur
With an annual growth of 1,382%, Twitter holds a great potential to advertise and market movies. Many bollywood actors like Priyanka Chopra, Uday Chopra, Reteish Deshmukh are aggressively promoting their upcoming movies on twitter. Here we discuss different strategies taken up by these celebrities for marketing movies. @priyankachopra: Priyanka joined Twitter in July and within [...]
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Posted on October 16th, 2009 by Varinder Kaur
Twitter is highly popular among Hollywood celebrities like Britney Spears, Ashton Kutcher, Oprah Winfrey, and many others, but their Indian counterparts are not far behind. Bollywood celebrities are also using Twitter to connect with their fans directly and promote their movies. In the last few months, not only bollywood actors but many directors, singers, and [...]
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