Elements for Building a Successful Banner Ads Campaign

Banners ad is a form of online advertising where an advertisement is embedded into a web page to build instant brand awareness, drive traffic to the advertiser’s site and to generate leads. The banner ads may contain different action messages, but have the same objective- to get more users to click on them. It is [...]

How to Use Twitter for Event Management

How should I start on Twitter? Create account on twitter. Relevant user name should be chosen, e.g. the “event name”. Use your targeted keywords on twitter search to find your targeted audience and start following people from your industry. Recruit past attendees of the event to your twitter account. Create a list of Hash tags [...]

Popular Trends Seen in SEO in the Year 2010

Over the years, Search Engine Optimization (SEO) has been crucial for websites, but the year 2010 will see the integration of SEO with social media. SEO is no longer limited to tweaking you websites. There are a number of new trends emerging. The major trends in SEO are discussed below: Speed dating: A new ranking [...]

STEPS TO A SUCCESSFUL SEO OF YOUR WEBSITE

Search Engine Optimization (SEO) is the process of optimizing a website so that it ranks higher in the search engine result pages (SERPs), thus enabling users to find the site easily. Higher the ranking of a website, more the traffic it receives. SEO involves analysing the website, search engines and what people are looking for, [...]

How Bing is not Google?

Microsoft’s search engine “Bing” has generated a lot of interest in search again. Bing managed to show an early usage spike, driven largely by tech-savvy visitors willing to try. Some returned to Google after a couple of days, others found it better than Google. We thought we would share our own thoughts on the differences [...]