Posted on September 9th, 2009 by Shivani
Digital Natives are people born and raised in a household with access to digital technologies like computers, Internet, mobiles, smart phones, etc. Digital natives view the media landscape as their “natural habitat” from which they can pull resources for creativity, expression, and commerce. The key characteristics of digital natives are that they are always online [...]
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Posted on July 31st, 2009 by Varinder Kaur
Personal branding is extremely important to differentiate yourself from the crowd. If somebody searches for your name on Google then you would prefer your name to rank high on search engine result pages. Your potential clients will definitely seek to know about you or your company. It is like having your resume ready to showcase [...]
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Posted on April 15th, 2009 by Varinder Kaur
Web videos are emerging as a new form of interactive marketing that captures attention of the visitors, increasing your chance of getting a lead or a sale. According to eMarketers latest forecast, US online video audience is projected to be over 88% of the total Internet user population. Despite the initial predictions of slowing growth, [...]
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Posted on April 13th, 2009 by Varinder Kaur
In these tough times, one of the first things management considers is cutting back on their marketing staffing, budgets and activities. When most of your competitors cut marketing entirely and go out of business, you have a good chance to stand high above the crowd. But the need is to change our business perspective towards [...]
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