Introduction to Link Juice optimization

Link juice The phrase ‘Link Juice’ was coined by Internet Marketer and SEO consultant Greg Boser around 2007 and since then it has acquired a place of its own in the SEO world. It refers to how much benefit a link is passing on. Or, what is the pass through ratio of link equity. Further, [...]

An Introduction to QDF: Query deserves freshness

The Query Deserves Freshness algorithm is not new. It was first discussed by Google Fellow Amit Singhal in June 2007 in a New York Times Article written by Saul Hansell. By now it is estimated that other search engines also use it in their search methodology, or similar versions of it. What we mean by [...]

How to Build A New SEO Strategy for Google Panda

Google Panda is the new update from Google to fight against low quality and duplicate content in websites. If your website has no relevant content or any copied content, then you are going to be affected by this change. The main purpose of this change from Google is to promote quality content with uniqueness. SEO [...]

Google and White Hat SEO

In response to the JCPenney link buying practices – Google finally cracked down on this benign neglect of its own policies. In its wake lots of websites lost their shirts! It is not that Google didn’t know! As a friend once said, Google’s vast servers know almost everything that there is to know about you [...]

Keyword Research and Analysis Tips

Keyword analysis is one of the crucial SEO activities which are done for onsite optimization. Keyword analysis helps you in determining the right keywords for your website. Search engines looks for keywords and keyphrases in a website or a web page, hence keyword analysis is a must for a good SEO strategy. Mentioned below are [...]