There are very few producers and movie marketers who understand the digital medium well to use for marketing movies. Most of the producers still stick to the traditional medium of movie promotion, ignoring the 50-60 million Internet subscribers in India. But the fact is that the new age multiplex going audience is using the Internet [...]

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With an annual growth of 1,382%, Twitter holds a great potential to advertise and market movies. Many bollywood actors like Priyanka Chopra, Uday Chopra, Reteish Deshmukh are aggressively promoting their upcoming movies on twitter. Here we discuss different strategies taken up by these celebrities for marketing movies. @priyankachopra: Priyanka joined Twitter in July and within [...]

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