Twitter is highly popular among Hollywood celebrities like Britney Spears, Ashton Kutcher, Oprah Winfrey, and many others, but their Indian counterparts are not far behind. Bollywood celebrities are also using Twitter to connect with their fans directly and promote their movies. In the last few months, not only bollywood actors but many directors, singers, and [...]

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Digital Natives are people born and raised in a household with access to digital technologies like computers, Internet, mobiles, smart phones, etc. Digital natives view the media landscape as their “natural habitat” from which they can pull resources for creativity, expression, and commerce. The key characteristics of digital natives are that they are always online [...]

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